Purpose: By placing the words ''Life is good'' in big font lettering and a girl holding a Bud Light beer bottle the advertisement argues that if you want to have a fun good life you should drink Bud Light.
Audience: The image of an attractive girl in the advertisement appeals to men. The girl in the advertisement is attractive and seems to be happy. One can get the impression form the advertisement that the girl is a party girl of some sorts. The advertisement tells men that drinking Bud Light will lead them to hook up with girls like the one shown above.
Genre: This ad like many other drinking advertisements urges people to drink, especially young people to drink. Many beer ads depict people having fun at parties and men attracting women, they also depict beer as a fun, refreshing beverage that only cool people drink.
Tone: The "HOT'' Girl, the large text and the blue background give this advertisement a seductive, inviting and smooth tone.
i think my peer Isac Herrera does a good job on explaining the purpose of the advertisement, and how it is saying that if someone wants to have a good time then they should drink bud light ;however,i think he needs to expand his ideas on the audience it targets does it target a specific age group or everyone who wants to have fun.
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